How to make green building a profitable business strategy

Green Fever. It seems everybody has it these days. The question is, how much of the green frenzy is media hype — a feel-good, save-the-environment story that has everyone jumping on board — and how much has merit from a homebuilding business perspective? For those interested in the dollar-to-dollar return-on-investment associated with building green, most …

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Checks & Balances

1992: It’s the Economy, Stupid 2003: More Housing, Stupid By Timothy L. Coyle CBIA Senior Vice President/Governmental Affairs “It’s the economy, stupid!” Popularized by the Bill Clinton’s presidential campaign team in 1992, this term conveyed to the electorate at the time two key political messages: 1) that (in those recessionary times) people were hurting; and …

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